Washington Township Medical Foundation
Washington Township Medical Foundation (WTMF) is a group of 100 physicians that provides multi-specialty healthcare in the San Francisco East Bay Tri-City region.
Our team has a way of putting non-professional models at ease, enabling us to capture their authentic emotions and personalities.
Purely Personal Care—Patient Stories
Overview
This campaign features real WTMF patients sharing their positive outcomes and experiences. WTMF prides itself on delivering patient-centric personal care to its community, hence the tagline we created—Purely Personal Care.
Objectives
Brand differentiation
Help increase patient volume
Increase awareness of WTMF and its physicians, specialties, and services
Generate website traffic, conversions, and phone calls
Target Audience
Adults 25-54
Pregnant moms
Parents of children younger than 18
Tactics
Social media (FB and Instagram, SEM, transit, direct mail, landing page and website content)
Close Up and Personal
Overview
This second campaign spotlights several WTMF physicians as they share expert advice on a variety of health topics such as sleep apnea, spine surgery, and COVID vaccination. This approach demonstrates the quality and medical expertise of WTMF doctors.
Objectives
Brand differentiation
Help increase patient volume
Increase awareness of WTMF and its physicians, specialties, and services
Generate website traffic, conversions, and phone calls
Target Audience
Adults 25-54
Tactics
Social media (FB and Instagram, YouTube, Nextdoor, SEM, transit, direct mail featuring a QR code to scan and watch videos, landing page and website content)
Your Back Pain: Is Surgery Necessary?
Most people have back pain at some point but relatively few need surgery. Neurologist and spine surgeon, Dr. Rajiv Saigal, explains when surgery is indicated, when it isn’t, and why.
The Vaccine: Telling Fact from Fiction
Dr. Albert Brooks, WTMF President and Chief Medical Officer, has been on the front lines to administer vaccines and listen to people share their doubts. He speaks about those concerns, putting many fears to rest.
Sleep Apnea Can be a Killer
An estimated 18 million U.S. adults have sleep apnea and most are undiagnosed. ENT surgeon, Dr. Jason Van Tassel, discusses what it is, what causes it, how it affects health, and what can be done to treat it.