Research the county, meet with the community, and develop a strategic plan and marketing recommendations to help revitalized the county.
With the vast majority of all travelers researching destinations online, replacing the website was critical. The old site was confusing with little content and it didn’t deliver the breathtaking Del Norte County experience. Based on community input, research, marketing segmentation and messaging development, Parker Avenue designed and built a new feature and content rich website and ran ads in enthusiast magazines that targeted the largest segments: Birders, hikers, road trippers. The campaign also focused on four annual county events that attracted visitors from near and far.
The campaign garnered a 7% increase in hotel tax revenues…in other words, more heads in beds.