San Mateo Medical Center Physician Recruitment

SMMC uniquely offers physicians empowerment, the ability to create change, and the opportunity to make an impact while serving the underserved. While competing with larger, more prestigious, and better paying hospitals, SMMC led with its greatest strength, a bottom-up organizational approach fostering collaboration, innovation, and leadership. Three physicians helped tell the story: How their innovative programs were changing the delivery of healthcare in the community.


Strategy and media planning, print advertising, two brochures, LEAP logo, tagline, and branding system, video.