Benu
As the cost of health benefits rose rapidly while being paid for more and more by employees, Benu broke new ground and delivered greater value, choice and simplicity. Its unique formulas and plan integration allowed large and competing carriers (Cigna, Kaiser and Health Net) to become part of a better solution.
Assignment
Benu needed to upgrade its image and generate awareness among brokers and employers. Parker Avenue was hired for messaging development, branding and logo redesign, creative and campaign development, and media planning
Tactics
Identity guidelines, logo, stationery and business card redesign, collateral design, new tagline, print advertising, direct mail, general brochure, information booklet “Five Simple Ways…”, customer success story development, trade show materials, PowerPoint template redesign, proposal template redesign.