We’ll never forget the pandemic and our struggle to get back to normal. After a robust first wave of vaccinations, it became increasingly difficult to convince unvaccinated people to get the shot. Research showed that many people felt that the vaccine wasn’t for them as they believed they were too young, part of an excluded race, low risk, etc. That’s why WHHS asked Parker Avenue for a campaign that would deliver a clear message of inclusion to inspire more people to get vaccinated.