St. Mary’s Medical Center
St. Mary’s Medical Center is the first and only hospital in San Francisco to offer a fast-track program for emergency room wait times of less than 30 minutes. Parker Avenue created this lighthearted and attention-getting campaign that increased volume 25%+ monthly with an occasional 100% spike. The ROI exceeded a whopping 400%.
Results
The integrated campaign ran for three years and expanded to include three Dignity Health hospitals. It earned millions of dollars for St. Mary’s and won two gold Medical Marketing Association In-Awe Awards for two consecutive years.
Extraordinary results are no accident.
Tactics
Newspaper, magazine and movie theater ads, bus shelter posters, billboards, transit advertising, direct mail, giveaways, radio, web content.