Silicon Valley Forum
The Silicon Valley Forum (SVF) hosts 200+ events per year to foster innovation, entrepreneurship and leadership for individuals and businesses in emerging technologies. It creates connections and community, provides education and access to resources, links the global business community to Silicon Valley, and facilitates the exchange of unbiased knowledge, insights. and best practices.
Assignment
SVF had a poorly designed logo and no branding. It was going through a name change so the time was perfect for a new professional brand identity that accurately reflected the mission, vision, and professionalism of the organization.
Results
Parker Avenue delivered a full rebranding package. 18 projects were completed in 5 1/2 weeks, just in time for its prestigious annual Visionary Awards event. The logo design and tagline communicate depth and diversity, global collaboration and the exchange of ideas, business and technology leadership, and the enabling of innovation for the advancement of technology and business.
Tactics
Logo and tagline, branding style guide, letterhead, business cards, newsletters layout, membership cards, banners, wine labels and printed program, website facelift and flash animations, PowerPoint presentation.